Live Event Replay
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Most artists stop at the edit.
File saved • Image looks great • Post it • Hope it sells
But that’s not how art finds its buyer.
I had a conversation recently with my good friend Jason Matias, the mastermind behind The Art of Selling Art, that dug into the part no one really talks about:
• Why effort doesn’t justify price
• Why “I like this” means almost nothing
• Why most artists don’t actually have a sales problem: they have an audience problem
• And why the story behind the work matters more than the hours you put into it
We also discussed your ideal buyer and where you should be selling your art. The edit is only half the job, or even less sometimes.
If you’ve ever wondered why good work doesn’t automatically move… this event is for you. You’re in for a treat, Jason shares a cornucopia of valuable information!
Join TASA Community
The Art of Selling Art (TASA) is a focused membership for artists who want to build a real, sustainable art business—without relying on galleries, viral posts, or guessing what to do next.
I’m a working artist who sells my own work and teaches the exact systems I use. Inside TASA, we focus on three things that actually move the needle:
Learn how to talk about your work in a way collectors understand and value.
Build visibility with intention so the right people find you and stay engaged.
💲 Sales
Turn conversations into confident sales—without pressure or feeling salesy.
- • Practical training you can apply immediately
- • Daily Coaching Over Coffee sessions
- • Real-world sales strategies tested in my own art business
- • A serious community of artists who are done guessing